Once the client(s) have discussed safely and honestly their thoughts and feelings regarding their (in)fertility, and the stage at which they are at, a program of therapy can be put together;  primarily to give the client a sense of not only relaxation, but a sense of person power and confidence, and belief in them selves. Clients can be taught to achieve a state of relaxation which will help lower stress levels and the amounts of adrenalin and cortisol released, and thereby increasing the levels of hormones conducive to conception. Hypnosis can also increase personal confidence, ensuring the client can access inner resources needed, whether its for repeated rounds of IVF or to prepare themselves for a life with out a child. Hypnotherapy can help prepare the client emotionally mentally and physically for IVF, and can increase the chances of a successful outcome.

In a recent study, hypnosis was shown to effectively double the chances of a successful outcome of IVF treatments. The study was conducted by Professor Eliahu Levitas, in Israel9, and was produced to find out if hypnosis could improve the success of the embryo transfers stage of IVF. The study of 185 woman found that 28% of the women who were hypnotized for the IVF treatment became pregnant, compared to 14% of the women in the control group. (Levitas, 2006) Professor Levitas studied the effects of hypnosis for the IVF treatment and embryo transfer only, because prior studies that demonstrated the stress of the procedure created small contractions of the uterus that prevented the successful implantation of the fertilized egg.  If the womb is contracting it can affect the chances of a successful outcome.The professor indicated that tranquilizers had been used in prior studies, but nothing worked as well as hypnosis. "Performing embryo transfer under hypnosis may significantly contribute to an increased clinical pregnancy rate," Professor Levitas told the conference in Berlin.